There’s a lot of jargon around SEO, but at its core, it’s simply the process of improving your website so it appears higher in search engine results. While the idea is straightforward, the execution takes a thoughtful mix of strategies working together synergistically to increase visibility, attract organic traffic, and improve the overall user experience. When done well, SEO helps your business become easier to find, builds credibility and authority, and attracts much more targeted website traffic, which leads to more conversions from your website.